Brand

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Campaign

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Illustration

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Design

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Brand ~ Campaign ~ Illustration ~ Design ~

A Design Studio for the Bold, Edgy & Whimsical

Welcome to design agency Lo Studio, a bold and funky design studio located in Denver, Co. Lo Studio specializes in creating visually stunning and impactful branding solutions for a wide range of clients with a focus on the food, beverage and retail clients for the past 9 years. I understand the unique challenges and opportunities that come with working in these industries and have a deep appreciation for the art of food and drink, as well as the craft of retail.

With a focus on bold, edgy, modern design and a keen eye for detail, I help clients stand out in a crowded market and effectively communicate their brand's message to their target audience. Whether you're a small, locally-owned restaurant looking to establish your brand identity, a large food and beverage company seeking to refresh your image, a retail store looking to create a cohesive brand experience, or another kind of brand entirely, I have the skills and experience to bring your vision to life. Lo Studio is passionate about helping clients succeed and thrive in Denver and across the country. Give a holler and let's make magic happen!

  • Branding is about more than just a logo or brand name. It's about telling a visual story that connects with your customers on a deeper level. That's why Lo Studio specializes in creating effective branding strategies that go beyond creating a simple logo. Instead, I focus on crafting a cohesive, compelling, and bold visual story that speaks to the right audience. Whether you're starting from scratch with a new brand or looking to refresh an existing one, Lo Studio offers a range of branding services to help you tell your company's story in a way that resonates with your target market.

    To do this, I take a comprehensive approach to branding, considering everything from your company's mission and values to your target market and desired brand image. Lo Studio is dedicated to creating a visual story that is not only edgy, modern and beautiful, but also reflective of your company's unique personality and values. Whether you need help creating a whole new brand or revising an existing one, I ensure that your brand effectively communicates your company's story and values to your target audience.

    Offering 3 package levels: essential, standard or premium which include a combination of the following:

    6-8 week timeline

    Brand Exploration

    Logos + Supporting Marks

    Color Story + Typography

    Digital Assets | Social Media Templates, Image Library, Illustration Library

    Printed Assets | Business Cards, Letterhead, Brochures

    Merchandise | Tote Bags, Tees, Hoodies, Hats, Stickers

    Physical Assets | Interior, Exterior, Packaging, Sales

    Brand Guidelines + All Files

  • It's important for your brand to regularly engage with your audience and keep them informed about events and promotions. Campaign work is a great way to do this, as it helps to create buzz and build anticipation around these special occasions. However, crafting an effective campaign isn't always easy, especially if you already have an established brand story. This is where Lo Studio comes in.

    Lo Studio creates visually striking campaigns that tell a compelling story and engage viewers. Whether you're promoting a new product launch, hosting a special event, or running a seasonal promotion, I have the skills and experience to help you craft a campaign that packs a punch and generates excitement. I design to suit your needs so you can be sure that your campaign is in the hands of professionals. If you're looking to create buzz around your brand's special events and promotions.

    Offering 3 package levels: essential, standard or premium which include a combination of the following:

    6-8 week timeline

    Logo + Submarks

    Digital Advertising | Banner Ads

    Print Advertising | Poster, Packaging, Billboards, Merchandise

    Web Assets | 1-2 Page Website Designs, Image Library, Illustration Library

    Social Design + Templates | Linkedin, Instagram, Facebook, Twitter etc.

    Marketing Materials | Email template design

  • Illustration has the power to add depth, personality, and emotion to any brand or campaign. Lo Studio specializes in offering a range of illustration options to bring your ideas to life, elevate your brand and stand out from the competition. Lo Studio illustration system includes a range of styles, colors, and elements that can be used consistently across your website, social media, and print materials. Lo Studio also offers a branded illustration library that can be used in a variety of contexts for a cohesive look and feel across all of your marketing materials. Illustrations help to present complex information in a visually appealing way. You can trust that your brand or campaign will be brought to life in a unique and compelling way with unique, illustrative touches.

    Offering 3 package levels: essential, standard or premium which include a combination of the following:

    3-6 week timeline

    Custom Icons + Graphic Sets

    Illustration Libraries

    Editorial Illustrations

    Infographic Design

  • Not sure if your design needs fit into either of the above packages? No problem. The Lo Studio retainer service offers flexible options to meet the unique needs of your business. With a commitment ranging from 32 to 288 hours, you can choose the level of support that best fits your needs. Whether you need ongoing brand support or campaign-specific design work, I’m here to help you achieve your goals.

    During our initial consultation, we'll discuss your design goals and determine the best approach for your retainer and work with you to develop a customized plan that meets your budget and helps you achieve your goals. I’m committed to delivering high-quality work that helps your brand stand out in the marketplace.

    With the retainer service, you'll have access to Lo Studio expertise and design skills on an ongoing basis. From marketing materials, website design, social media graphics, or any other design needs, Lo Studio is here to support you. I’'ll be available to answer questions, provide guidance, and help make informed decisions about your branding efforts.

    2-3 month commitment options, including:

    The Essential Package- 1 day a week for 2-3 months

    The Standard Package- 2 days a week for 2-3 months

    The Premium Package- 3 days a week for 2-3 months

  • Leslie was a pleasure to work with. Not only is she extremely talented, she’s professional and punctual. She understood our direction and quickly delivered designs that matched what we were looking for!

    -Max Huggins, Creative Director: Fresh Tape Media

  • It’s rare to find creative talent so in tune with business needs, yet Leslie approaches projects with thoughtful questions about how deliverables impact the client and their customers. Leslie continuously executes design systems through brand identity, animation and illustration that exceed expectations.

    -Kara Redman, Founder &CEO: Backroom.io

  • Leslie is a great listener who drives design conversations with passion and grit when needed. She creates original content with vibrancy from her processes to final deliverables. Her visual language expresses emotion through complex layering, but still presents a universally understood simplicity.

    Ken Filler, Lecturer: University of Maryland- School of Architecture

  • We didn’t know how to start developing a brand but thankfully we found Leslie. The brand identity and website consultation processes were simple and yielded incredible results. Leslie was attentive to our needs and an integral part of starting the business.

    -Alyssa Michela, Content Manager: Vizalytix

  • Leslie’s designs knock it out of the park and attention to detail is impeccable. We’ve worked together on lots of projects from original illustrations to animating artwork. Her talent never fails to amaze! Highly recommend her services.

    Brie Spears, Marketing Manager: Pinna Children’s Podcasts

Ask Me Anything!

How do I know if we’re a good fit?

I love helping new and established brands to add some bold to their identity or campaign. If this sounds like what you’re looking for, please reach out! First, we can assess compatibility through your application to work together and through our initial free consultation call, which is like a "first date" for our professional relationship, I want us to feel totally in-sync and excited about the project since we will be working so closely together. During this call, we can discuss your needs, goals, and design preferences, as well as my design approach and style. By understanding each other's expectations and requirements, we can determine if we are a good fit to work together.

Do you offer payment plans?

Yes, definitely! I offer payment plans to help make my services more accessible and flexible for my clients. I know this is a big investment and I want to work with you to make your dreams possible. Payment plans are typically broken up into 4 easy installments that are due throughout the duration of your project.

Do you offer copywriting?

 I offer light copy editing, such as suggesting changes or improvements to headers and other small bits of copy. However, for larger copywriting projects, it is generally best to hire a dedicated copywriter who has the expertise and experience to create compelling, effective copy for your business. I would be happy to provide recommendations for copywriters if you are in need of more extensive copywriting services.

How long does it take to complete a project?

This depends on your business and project needs. But here is a general timeline guide. Brand packages: estimated 6-8 weeks from kick-off to completion. Campaign packages: estimated 6-8 weeks from kick-off to completion. Retainer packages which cover 2-3 month commitment options, including: The Essential package- 1 day a week for 2-3 months. The Standard package- 2 days a week for 2-3 months. The Premium package- 3 days a week for 2-3 months.

What’s your experience?

I’ve been ‘artsy’ for as long as I can remember. But in 2010 I won a contest creating my first logo for a design club at my alma mater, University of Maryland, and never looked back. This led to my first design internship at a parfumerie in Paris. I graduated from the UMD in 2014 with a BFA in graphic design. I started Lo Studio in 2019 after six years of working as a designer in-house for retail clients as well as at various ad agencies. So, now with 9 years of experience working with wonderful clients across the country, I know the intricacies of blending process and strategy with stunning design creativity. And I can’t wait to work with you!

How much do your services cost?

My design services are definitely an investment, but I offer a range of services to fit your specific needs and budget. During our initial consultation, we can discuss the details of your project and come up with a quote based on the scope of your project and the services you require. I offer essential, standard and premium tiered brand and campaign packages. We will determine which one is right for your needs from the initial inquiry form and free consultation call. I can’t wait to hear all about your project!

How soon can we get started?

I usually book projects out about a month in advance, but this can vary depending on my current workload and the scope of your project. Once we’ve had our free initial consultation and I have a clear understanding of your needs and goals, I will be able to provide a more accurate timeline for starting your project.

What do you need from me to get started?

 To get started, I will ask you to fill out the inquiry form that includes some basic information about your business and the design project. I also ask you to schedule a free consultation call. Once we establish that we are a great fit, I’ll send you the Discovery Questionnaire to gather the detailed information that will provide a solid foundation for our work together. The questionnaire will cover topics such as your target audience, your brand aesthetic, and your marketing goals.