Prime Barrel Membership Campaign
The Prime Barrel’s Single Barrel Whiskey Club™ is the first whiskey club to offer memberships in the form of NFTs. The lifetime membership is unique, cannot be replicated, easy to transfer, and comes with benefits. Membership perks are the "bread and butter" of the campaign project, but Prime Barrel founder, Michael and I also want art to be beautiful and appealing to consumers and distilleries alike. The art is very different from "traditional" NFT art, which is usually the same design done in various permutations. The idea of the campaign is to depict the laborious process of whiskey making and highlight whiskey's unique property as a relationship-building conduit. I developed a grain-to-glass-focused art canvas, which showcases the entire process of making, consuming, and enjoying whiskey. These illustrations and campaign identity translated into everything from packaging to digital ads and marketing materials and so much more. I also designed the multi-page website for the NFT waitlist, minting and benefits.
Services | Brand + Campaign + Illustration Packages
Logos + Supporting Marks, Color Story + Typography
Digital Assets | Social Media Templates, Image Library, Illustration Library
Printed Assets | Business Cards, Letterhead, Brochures, Editorial Illustrations
Merchandise | Tote Bags, Tees, Hoodies, Hats, Stickers
Physical Assets | Interior, Exterior, Packaging, Sales
Digital Advertising | Banner Ads
Print Advertising | Poster, Billboards, Infographic Design
Web Assets | 8-10 Page Website Designs, Video Library
Marketing Materials | Email template design, Custom Icons + Graphic Sets
